Top 5 Social Apps Performance in Colombia, Q4 2023

In the fourth quarter of 2023, the top social apps in Colombia saw varied performance trends across downloads, revenue, and active users. Here’s a closer look at how each app fared:

TikTok experienced significant growth in weekly revenue, peaking at around $224K in the week of December 18. Weekly downloads showed fluctuations, with a high of approximately 711K downloads in early November and a notable decrease to around 328K by mid-December. Weekly active users remained relatively stable, averaging around 12M throughout the quarter.

Kismia - Meet Singles Nearby saw a steady pattern in weekly revenue, with figures ranging between $3.5K and $4.7K. Downloads varied significantly, reaching a peak of approximately 31K in late October and dropping to around 15K in late December. Active users showed some fluctuations but generally hovered around 40K to 50K, ending the quarter with approximately 51K active users.

Chamet - Live Video Chat maintained a consistent weekly revenue, with figures mostly between $2.5K and $3.5K. Downloads were relatively low, peaking at around 2.5K in late October and declining to about 957 by the end of December. The app’s active users saw minor fluctuations, consistently staying around the 16K to 20K mark.

Instagram showed strong performance across all metrics. Weekly revenue peaked at approximately $55K in early October, with a slight decline towards the end of the quarter. Downloads were robust, reaching around 361K in early November, though they tapered to about 275K by late December. Active users remained consistently high, averaging around 20M throughout the period.

Grindr - Gay Dating & Chat had a steady revenue stream, peaking at about $9.1K in mid-December. Downloads were relatively stable, averaging around 5.3K weekly. Active users showed a positive trend, increasing from approximately 151K in late September to around 162K by the end of December.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored for a deeper understanding of app performance in Colombia and other regions.